The Context
Papadopoulou’s Trade Marketing department runs over four nationwide contests annually, drawing more than 42,000 participants and distributing over 200 prizes to randomly selected winners. Each contest requires:
- Adherence to Terms: Ensuring compliance with contest rules and guidelines.
- Personalized Communication: Sending winner notifications via email, tailored with the recipient's name and prize details.
- Consistency in Brand Voice: Maintaining the company’s tone and professionalism across all communications.
While effective, the process was manual and time-intensive, involving repetitive tasks that could benefit from automation.
The Solution
The implementation of the Mercury Cloud Platform brought automation and efficiency to Papadopoulou’s contest operations. Key functionalities included:
- Custom Segmentation:
- Winners grouped by specific prizes for targeted communication.
- Automated Email Notifications:
- Personalized emails pre-configured with recipient details and branding, reducing manual input.
- Batch Notifications:
- One-click communication enabled simultaneous delivery of winner notifications.
- Real-Time Data Tracking:
- Monitoring delivery rates, open rates, and send times for improved oversight and follow-up.
The Results
The Mercury Cloud Platform significantly improved the contest workflow:
- 96% Reduction in Execution Time: The streamlined process minimized repetitive tasks.
- Zero Call-Center Complaints: Clear and timely communication ensured participant satisfaction.
- 228 Prizes Delivered Successfully: Automation enabled faster and more reliable prize distribution.
These efficiencies allowed Papadopoulou to manage large-scale contests more effectively while maintaining its commitment to a seamless customer experience.
Takeaway
The adoption of the Mercury Cloud Platform provided Papadopoulou with a scalable and reliable system for contest management, reducing time spent on administrative tasks and enhancing communication accuracy.