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Customer Data Platform

CUSTOMER DATA PLATFORM
Enhance customer experiences with better data

Know each of your customers personally with consented, unified and enriched data.

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Customer Data Platform

Collect, Unify, Segment, Engage

DATA COLLECTION

Seamlessly Connect to Any Data Source

  • Gather consented, first-party data from your eShop, ERP, CRM, or any other system
  • We adapt to your preferred integration method: APIs, database connections, file sync, webhooks, or embedded pixels
Connected data sources
UNIFIED PROFILES

Unify & Enrich your Customers’ Profiles

Gain a 360° degree view of each customer combining:

  • Demographics
  • Transactions
  • Abandoned carts
  • Helpdesk conversations
  • Surveys submissions
  • Campaigns activity
  • Loyalty information
  • Behavioral data & custom touchpoints
Unified, augmented customer profiles
SEGMENTATION

Segment Your Audience for Precision Targeted Communications

Mercury allows you to create segments based on multiple criteria:

  • Customer origin: online, offline
  • Demographics: age, gender, country
  • Purchases: frequency, revenue, recency, specific product codes, brands or categories
  • Top performers
  • Campaign engagement: opens, clicks
  • Loyalty tier
  • And many others
Audience Segmentation
MARKETING AUTOMATIONS

Deliver Personalized, Omni-Channel Customer Journeys

Choose from 20+ proven strategies to reach the right customers at the perfect moment:

  • Boost Sales: Recover abandoned carts, cross-sell products, and send re-buy reminders
  • Engage Loyalty Members: Remind about points expiration, and celebrate tier upgrades
  • Nurture Relationships: Implement onboarding and drip campaigns, celebrate anniversaries, and re-engage lapsed customers
  • And More: Custom automations to fit your unique business needs
Marketing automations