We build tailored CRM and loyalty strategies that drive engagement, increase customer lifetime value, and differentiate your brand. Whether you’re starting from scratch or enhancing an existing program, our team will guide you through every step of the process.
CRM & Loyalty program design process
Understanding Your Brand and Industry
We start by conducting in-depth interviews with key stakeholders to understand your industry, business objectives, and customer base. We set clear goals and expectations to ensure our strategy aligns with your vision.
Building a Data-Driven Foundation
We collect and analyze your customer data, including RFM (Recency, Frequency, Monetary) analysis, to identify key customer segments and behaviors. This data-driven approach ensures our strategy is grounded in real insights.
Learning from the Landscape
We study your competitors’ CRM and loyalty programs to identify strengths, weaknesses, and opportunities. This helps us design a strategy that not only meets but exceeds industry standards.
Tailored Loyalty Scheme and CRM Strategy
Based on our findings, we propose a comprehensive loyalty program and CRM strategy. This includes detailed recommendations for program structure, customer segmentation, and engagement tactics.
Key outcomes of your CRM & loyalty strategy
Loyalty Program Schema
We design a loyalty structure tailored to your business and customer preferences. We ensure smooth execution and compatibility with your existing systems.
The loyalty scheme includes proposed tiers, points earning and burning rules, and a variety of rewards.
Loyalty Program Branding
We create a distinctive brand identity for your program.
Our branding includes naming, a catchy motto, key messaging, and logo design that aligns with your overall brand.
Technical Specifications
We recommend the optimal technology stack and seamless integrations to implement your loyalty program.
We ensure smooth execution and compatibility with your existing systems.
Communications Strategy
We craft a comprehensive marketing campaign calendar and automation strategy.
All designed to keep your customers engaged and boost participation in your loyalty program.
Business Process Design
We provide clear guidelines for daily loyalty program operations.
This includes processes and instructions for customer-facing staff like cashiers, receptionists, and support teams.
Acquisition Tactics
We develop strategies to effectively promote your program and attract new members.
We outline tactics to onboard new members, ensuring steady growth and enhanced customer engagement.
