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myIASO: A Loyalty Program Dedicated to Protecting What Matters Most – Your Health

Submitted by christiana@wea… on
myIASO: A Loyalty Program Dedicated to Protecting What Matters Most – Your Health
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The Objective

IASO, a leading healthcare provider, aimed to enhance its patient experience by creating a loyalty program centered on health and well-being. The goal was to offer patients personalized healthcare-related rewards while ensuring seamless and secure communication across email and SMS.

This required a robust CRM platform capable of:

  • Managing high volumes of sensitive patient data.
  • Personalizing communications to meet the specific needs of diverse patient groups.
  • Supporting a scalable points-based reward system.

The Solution

Using Mercury Cloud Platform, IASO launched the myIASO Loyalty Program, designed to prioritize health and deliver value to patients in meaningful ways. Key features included:

  1. Personalized Patient Engagement:
    • Tailored email workflows delivering health tips, reminders, and exclusive offers aligned with individual medical histories and preferences.
  2. Points-Based Reward System:
    • Patients earned points for engaging in health services such as consultations, diagnostics, and wellness programs.
  3. Multi-Channel Integration:
    • A seamless communication system through email and SMS ensured consistent messaging across patient touchpoints.
  4. Comprehensive Member Access:
    • A dedicated website and mobile app allowed members to:
      • Track and redeem loyalty points for health services.
      • Transfer points to friends and family.
      • Access exclusive wellness programs and offers.

The Results

The myIASO Loyalty Program significantly strengthened IASO’s relationship with its patients:

  • 3x Growth in Membership Sign-Ups within six months of launch.
  • 47% Email Open Rate: Reflecting high engagement and interest in health-focused communications.
  • 4.1% Email Conversion Rate: Demonstrating the effectiveness of targeted messaging in driving meaningful actions.

This program not only enhanced patient loyalty but also created a sense of trust and belonging by aligning with IASO’s mission: helping families protect and prioritize their health.

Why It Matters

The myIASO Loyalty Program redefines patient engagement by putting health and wellness at the forefront. By leveraging the Mercury CRM Platform, IASO provides a comprehensive, personalized, and patient-focused experience that ensures families can access the care and rewards they deserve.

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